The initial aroma of Bacardi Razz is of strong, rich raspberry and black currant with maybe a bit of cherry. If I were blindfolded, I might mistake the smell for IHOP’s boysenberry pancake syrup instead of a rum.
At first impression, this rum tastes a bit like bubblegum and it’s not as smooth as I was expecting considering the thoughts of candy and pancakes.
Though mostly masked by the overpowering berry flavor, there’s a soft slightly buttery finish with the medium heat. Mixed with 7-Up or as added flavor in mixed drinks (particularly frozen drinks, like daquiris), this rum can actually be fairly tasty. Definitely a bottle meant for mass consumption at parties and summer barbecues.